Case Studies
Every study here decided something.
Not research for a report: research that resolved a live decision: a roadmap bet, an architecture debate, a market entry. Names shown where clients agreed; anonymized where they didn't.
Dr. Tail
A Korean startup's first discovery research set the product direction for its US expansion.
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40+ interviews ended a stalled architecture debate and set the pattern for digital joint accounts.
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A global food-delivery marketplace (anonymized)
Field research redirected a vertical expansion before a costly launch.
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Three-phase field research across merchant locations showed the existing fulfillment model was incompatible with non-food operations, redirecting a vertical expansion before a costly launch and contributing to a +17% rise in partner satisfaction across 100K+ merchants.
A global edtech platform (anonymized)
Research decided a new-product investment before a line of code was written.
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A global edtech platform (10M MAU, 5 markets): before investing in a new digital workbook product: a 677-student survey, 12 in-depth interviews, RITE testing and a fake-door test. Launched features reached 76% acceptance and +5% conversion lift. Separately, funnel data + interviews reframed a retention problem into three personas, contributing to +1.5% teacher retention; analysis run jointly with a data analyst.