FAQ
Questions teams ask before working with D-Insight
Recruitment & logistics
How do you recruit research participants in Korea or other markets?
Through a mix of specialized panels, community recruiting, and client-side lists, with screeners I write so we get the behavior we need, not just the demographic. Recruitment standards (compensation, consent, ethics) are part of every engagement.
Do you run sessions in Korean or English?
Both, natively. Moderation and synthesis happen in whichever language the participant thinks in, and deliverables arrive in whichever language your team works in. Other languages are coordinated through vetted partner moderators.
Can our team watch sessions live?
Yes. Observation is encouraged. Sessions run remotely with live observation and debrief notes; watching even two sessions changes how a team argues about users.
Engagement & pricing
How much does a UX research project cost?
Every engagement gets a fixed project quote after a discovery call: scope, timeline, deliverables, one number. No open-ended hourly billing. A lean single-market study and a multi-market segmentation are different projects, so they're priced as such.
How long does a user research study take?
A lean study typically runs 6–10 weeks from kickoff to readout, including recruitment. Multi-market or hard-to-recruit studies take longer; your quote includes the timeline.
Can we hire you for just one piece: recruitment, moderation, or analysis?
Yes. Agencies and research-mature teams bring me in à la carte for participant recruitment coordination, bilingual (Korean ↔ English) moderation, or deep-dive analysis of sessions they've already run.
What happens on the discovery call?
You bring the decision you're trying to make; I tell you honestly whether research can move it, roughly what that would look like, and what it would cost. If we're not a fit, you still leave with a sharper research question.
In-house UXR setup & training
Who is the in-house UXR program for?
Growing startups whose research demand outstrips headcount: teams that keep saying "we should talk to users" without a system for doing it well.
What does the program include?
Four selectable components: research ops setup (recruitment, compensation, consent), reusable DIY discussion-guide toolkits, the three-session "The Great Moderator" interviewer training, and qual-to-behavioral data integration (e.g. Mixpanel). Programs are scoped to which components your team needs.
Will my PMs and designers really be able to moderate?
That's the point of the Great Moderator series: three hands-on sessions on neutral questioning, laddering, and not leading the witness, practiced on your real product questions, not toy exercises.